Today was the first day of work. First we were given a tour and met everyone. Then, I was instructed to overview USATF website, sponsor recaps, and brand identity materials on the marketing drive.
Then, I was asked to search through newspapers from select cities (New York, LA, and Philadelphia). I found several clippings for the Penn Relays, Reebok Classic, and Adidas Classic. These are intended to be included in a sponsor recap presenation. These presenatations are intended to entice sponsors to buy-in to USATF. Basically, USATF will look more attractive to sponsors because they will get an idea of the exposure and importance of USATF events.
Additionally, I was giving numerous long-term assignments. These assignments include website improvement, gaining new sponsors, enhancing social media, and improving the in-stadium experience.
Hopefully, I will be given the opportunity to practice my communication skills through the compilation of research reports as well as inter-office communication. Additionally, I hope to use my understanding of consumer behavior and sports marketingg to develop new ways to help USATF more effectively attract and maintain fans.
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