Still 2 and Half Weeks!!

Week 6

Overall, this week again focused on preparing the PowerPoint for the sponsors. Specifically, I dealt a great deal with inputting the broadcast ratings and data. While I still don’t quite understand what this data means, it at least got me curious as to what is considered a “good” or “bad” rating. Also, I researched attendance numbers for all Visa Championship Series events. I also found this interesting because it enabled me to compare how USATF has improved and/or not improved on certain events. It would be interesting to get more information on whether certain promotions were done to alter this attendance in one way or another.

In addition, I was able to gain a new skill. For approximately three days, I worked with a video editing program entitled Avid Express Pro. Once I learned how to upload these large tapes into a digital form, I was able to use this program to edit out video clips. These clips will be used to enhance the presentation to sponsors. Specifically, I was given a list of events to pull out that were sponsor entitled events.

Overall, I found this basic video editing experience very useful because it makes my skill set more versatile. Thus, I can now make an easier transition to other basic video editing software because of my exposure to this program. Moreover, I now have a better appreciation for the complex editing many sports entities, such as the NBA, ESPN, ABC, etc. do to put out interesting content.